Elevating your business can be a tricky task, especially when you don’t know where to start or what tools to start with.
However, for most businesses across all industries, one of the best components to start with is your marketing, and this is achieved through marketing attribution.
On top of this, one of the tools you’ll definitely need is call tracking, to give your marketing attribution an effective boost.
Read on to learn what marketing attribution is and why it’s the best way to help your business evolve.
For more information on call tracking software, visit: https://www.mediahawk.co.uk/features/call-tracking/
What is marketing attribution?
Marketing attribution is an important business process wherein you monitor and analyse your entire marketing performance, looking at all the levels of engagement in each area of your marketing.
This is usually achieved by implementing customer journey maps, where you can clearly see the marketing journeys of every customer that interacts with your business.
This is where call tracking is the perfect tool. The software will provide you with a wide range of reports and insights on customer engagement, and you can use the data gathered to make your customer journey maps more accurate and extensive.
This way, you’ll be able to see every touchpoint that a customer visits before, during, and after they call you – and even when they don’t.
With the right model for your attribution, aided by an excellent call tracking software, you’ll have a complete overview of your entire marketing performance, where you can see exactly how effectively you’re generating leads and sales throughout your business.
How can marketing attribution help your business evolve?
Marketing attribution can help evolve your business in many different ways, which can include:
- Strengthening areas of your marketing
Marketing attribution can massively benefit your business through its ability to help you identify the strengths of your marketing, and make adjustments where necessary.
Using call tracking’s insights and reports, your attribution process will show you which of your marketing campaigns are delivering the highest number of leads of sales.
As a result, you can analyse what about the campaigns make them so engaging – which channel they’re in, the style of written content, etc.
You can then use this knowledge to develop new campaigns that replicate the successful elements of the other high-engagement ones.
This will give you stronger all-round marketing for your business, and increase your engagement.
- Enhancing the customer experience
Another great benefit of marketing attribution is that it can help you enhance the customer experience you give to callers.
Along with insights and reports, your call tracking software can also include speech analytics. This feature will not only transcribe every customer call, but also allow you to identify a range of important keywords mentioned in conversation.
This will give you an easy and accurate way of assessing customer engagement over the phone – for instance, how effectively are you addressing customer enquiries? Are customers often converting to a sale?
With this information, you can see all the areas of your communication that need refining, and by doing so, you’ll be giving customers a more satisfying experience with their calls, making them more likely to purchase your products or service.
- Improving marketing cost-efficiency
Marketing attribution is also great for giving you a better way of distributing your marketing budget, where you receive a greater return on investment (ROI) from your efforts.
Using call tracking’s insights and reports, your attribution process will reveal all the campaigns in your marketing which are generating an increased number of leads and sales, as well as those campaigns which are performing poorly.
In response, you’ll know to direct more of your marketing budget towards developing these more engaging campaigns, as well as strategies for creating new campaigns that replicate their success.
Also, you can begin removing your investments in the campaigns which are revealed to be ineffective at increasing customer engagement.
This will allow you to have a more cost-efficient way of investing in your marketing, where your ROI is continuously increasing due to better tailored campaigns.
Marketing attribution is evidently key to helping your business evolve in a wide variety of ways. Thus, make sure to incorporate your own process, as well as an expert call tracking software, to boost your business, and help it evolve.