The Future of CBD Wellness Products

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The exceptional growth of cannabidiol in the European market promises that CBD sales will continue to increase. CBD wellness products have gained much attraction for medical and recreational use.
Now consumers can differentiate cannabis from Hemp-derived CBD products. 

Grand View Analysis shows that the global CBD industry will accelerate $23.6 billion in 2025. However, the market research report of 2020 value at 9.3 billion [1]. The explosive popularity of CBD is incredibly promising for businesses willing to enter the cannabis industry. 

Currently, the North American CBD market is leading with a 40% share.
But the European market will dominate it in few years. The geographic demand of the CBD market in Europe is close to North America with 31% shares [2]

All this growth attributes to the acceptance of cannabidiol-infused products, such as cosmetics, pharmaceuticals, and medical applications. According to bright field company, the monumental demand for the CBD business will rise by 400% in few years. 

To meet the international demand for CBD, various companies are offering quality services, from plant processing to product labelling. 

CBD in Europe:

CBD products are legal in some EU member states, but some permit their use for medical use only. In some other states, hemp-derived CBD products are legal for both medical and recreational purposes. 

Market analysts predict the exceptional growth of the CBD market in future years. But manufacturers of CBD products hinder it by producing inconsistent and low-quality products. To distribute high-quality CBD products for medical and recreational purposes, manufacturers have to work hard. With consistency, they can meet the consumer demand and large-scale supplies of CBD. A monumental decision by European Union has played a significant role in clearing the path of legal CBD usage. The regulatory path is working in favor of CBD manufacturing companies to produce high-quality products.

Global Wellness Institute has pointed out that CBD will account for 0.15% of the wellness market by 2028 [3]. However, CBD integration into the human wellness department is limitless. Companies and brands are working with technological advancements to produce innovative products. 

CBD Products Overview:

The legalization of CBD-infused products has amplified the business potential. There are plenty of consumers that want to try CBD but cannot find a suitable product for their needs. Most new started CBD consumers are unfamiliar with the market and its demand.
However, the business investing in the CBD have to educate consumers about the quality and safety of products. Try to take a closer look at what Plantine’s has to offer here.
They are offering some of the highest quality of CBD hemp product on the European market. 

Why CBD?

You might be thinking about why there is a huge surge for CBD.
Cannabis Sativa plant contains more than a hundred natural cannabinoids that interact with the endocannabinoid system. THC & CBD are the primary phytocannabinoids that have gained much popularity. Researchers are studying the therapeutic effects of all these cannabinoids. Additionally, they are focusing on lesser-known minor cannabinoids, such as CBC & CBN. 

From a wellness and health perspective, CBD is at the 1st due to its non-psychoactive properties. It offers a multitude of health benefits, from pain relief to anxiety reduction and more. 

Let us discuss it further!

Wellness Benefits:

European Medicines Agency has approved, Epidyolex which is a combination of CBD and THC to treat seizures [4]

It is effective in reducing the seizures of Lennox Gastuat and Dravet Syndrome. Meanwhile, CBD offers more health benefits, such as relaxation, alleviating pain, and reduce inflammation. 

CBD oil & Hemp Seed Oil:

Both have a similar origin as they come from the hemp plant. However, hemp oil comes from the seed of the hemp plant, while CBD oil comes from hemp flowers and leaves.
Typically, manufacturers obtain hemp seed oil by cold-pressing, and it contains little to no phytocannabinoids. Aside from this, it is rich in Omega-3 and Omega-6 fatty acids that have numerous nutritional benefits. 

CBD oil from CBD flowers or the entire plant is extracted through the CO2 extraction, ethanol extraction methods like cold-pressing. Both hemp seed oil and CBD hemp oil are different products with different health benefits. Only educated customers can differentiate these buzzy wellness products through product labelling. 

Hemp & Cannabis-derived Products:

Another confusion comes from the plant source. Both hemp and cannabis come from the same plant species Cannabis Sativa. In Europe, the plant containing less than 0.2% THC is legal and considered the hemp plant. Additionally, the hemp plant carries higher CBD content and a low proportion of psychoactive THC. 

Extraction & Processing:

Typically, the gold standard extraction of CBD involves the CO2 extraction method.
The CO2 extraction method preserves the effectiveness of cannabinoids in CBD flowers. After extraction, the distillate passes through winterization to purify it.
The refined distillate further passes through crystallization to produce 99% pure CBD isolates.
The only method that preserves all the plant compounds and is 100% natural is cold-pressing. This cold-pressed CBD oil method is the same process cold-pressed organic essential oils use. The cold-pressing method uses multiple pressing cycles to press all the plant compounds, most notably phytocannabinoids and terpenes.
This method leads to a final product that is more potent with fewer adverse side effects.

Types of CBD:

With the increasing demands of CBD oil, manufacturers have processed three types of CBD, such as:

  • Full-Spectrum CBD: The full-spectrum CBD oil contains all-natural cannabinoids, flavonoids, and terpenes. All these phytocannabinoids work synergistically to produce entourage effects.
  • Broad-Spectrum CBD: Similar to full-spectrum CBD, it can contain almost all cannabinoids except for the psychoactive THC.
  • CBD Isolates: It is one of the purest forms of cannabidiol without any additional cannabinoid but has a low effect (beneficial wise). 

CBD-Infused Products:

Due to the expanding demand and popularity of CBD, numerous CBD products have emerged. You can find a wide variety of CBD-based products, from toothpicks to edibles, and more. 

Ingestible CBD Products:

Cannabidiol-infused edibles are booming the market with their delicious taste and flavours. You can get CBD brownies, chocolates, cookies, and more edibles. Most people opt for edible products due to their easy and portable consumption. From the wellness perspective, consumers demand CBD drinks, coffees, bottles, and beverages.
I would always advice any CBD companies to be looking into HempCAP™ when we are talking about edibles and beverage, it’s here you will have the highest bioavailability.  

CBD Topicals:

The dramatic expansion of CBD has resulted in cannabidiol-infused topical products. Topical CBD products are beneficial for skin conditions, such as eczema and psoriasis. You can find CBD creams, lotions, bath bombs, salves, rolls-on, and more. Moreover, Quality topicals soothe the skin and hydrate it.

Personal Care Products:

The innovative CBD wellness industry has introduced various personal care products.
Now you can find CBD-infused body rubs, massage oils, and other intimate products.
All these products promote general relaxation and ease symptoms of other health ailments.

Inhalation and Vaporization:

Vaping CBD products have gained much popularity due to their quicker onset time.
CBD enters the bloodstream without passing through the digestive system and liver. However, vaping involves equipment, such as cartridges and disposable units.

Final Thoughts:

Lack of regulation and legalization in the past has limited the growing CBD market.
But now CBD market is flourishing with the illicit use of CBD products for medical and recreational purposes. Therefore, the demand for CBD products in the human health and wellness department is continuing to grow. The increasing demand for these products has proved beneficial for brands already established in wellness.

Several market analysts suggest that the European CBD market will dominate the flourishing American CBD market. The reason behind the exceptional growth of this market is the potential health benefits of CBD use. 

Written by:
Stephanie Kolding

About the author

Anwesha Mukherjee

Anwesha Mukherjee is a Digital Media Publisher and freelance writer. She has been working in the publishing industry for over 6 years now, holding various positions at different publishing houses across India. Her work experience includes managing marketing campaigns, content development and website maintenance for various industries including healthcare, IT, finance and education.

She also offers ghostwriting services to help aspiring authors get their book published while maintaining creative control over the project.

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By Anwesha Mukherjee

Anwesha Mukherjee

Anwesha Mukherjee is a Digital Media Publisher and freelance writer. She has been working in the publishing industry for over 6 years now, holding various positions at different publishing houses across India. Her work experience includes managing marketing campaigns, content development and website maintenance for various industries including healthcare, IT, finance and education.

She also offers ghostwriting services to help aspiring authors get their book published while maintaining creative control over the project.

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