How to Choose the Right Packaging for Your Product

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Choosing the right packaging for your product can be a daunting task. There are so many options to choose from, and it can feel like you are looking at an endless sea of choices.

To make this process a little easier, we have put together a list of things to consider when choosing the perfect custom boxes wholesale for your product. 

1) Calculate Your Budget: 

The first thing that you should do is figure out how much money you have available to invest in packaging. Not all products require expensive custom packages, but if yours does, then this will be something that has to be accounted for in your budgeting process.

If the cost of a new package may impact your bottom line too drastically, there are a few ways that you can lower the cost of your packaging. For example, you could reuse an old package by customizing or using less expensive materials such as recycled cardboard.

2) Packaging Customization: 

You have probably noticed that many products come in both standard packaging as well as more expensive customized versions. This usually has to do with color schemes, graphics, and other aesthetic considerations. 

Colors: 

You have to select the color palette that goes in line with your product’s and brand’s theme. The colors should be cohesive and distinguishable from other products on store shelves. 

Colors play an imperative role in communicating the identity of your brand. Every color represents something and should be used to target the right audience. For example, if you are marketing a product for kids, the colors should be bright and fun.

Graphics: 

You have to print your boxes with the graphics and branding that you will want for your product. Packaging should be cost-effective and practical but also fit the theme of what is being sold. You can use both text and graphic elements to convey a message or identify your product. One popular way is with lifestyle photos that are aesthetically pleasing while still being clear enough for customers to know what they are buying. 

The customer experience starts at the store shelf: a well-branded package can make or break consumers’ interest in purchasing it. Customize your packaging with a company logo, bright colors or specific design elements to make it stand out in stores. 

Unique Inserts: 

The easiest way to make your product stand out from the crowd is by adding a custom insert of some sort. This could be an insert with contact information, instructions for use, or even a coupon code. 

Some products come packaged in special packaging such as gift boxes so people will buy them as presents for others instead of their own personal consumption. 

Consider adding inserts if there is one thing that customers may not know how to use when they get home with your product: these might include instructions, warranty information, contact details for questions about where to recycle packaging materials after using them, and any other helpful tips. 

Customers will be more likely to purchase your product and are less likely to return it.

Packaging Materials: 

In addition to looking attractive at store shelves, packaging should also protect goods during transport and storage, whether this means being made out of strong material like cardboard or having protective features built-in such as thick plastic film, etc. 

Packaging keeps the product safe from damage during transport as well as when being stored on shelves at stores. Some materials such as cardboard are more resistant than others (plastic) but might be too flimsy for heavy items like metal objects. This is why choosing the right material depends largely on what you are selling.

The right packaging helps build company recognition while making things easier for customers who may be confused about which brand is which (especially when buying online). It ensures that products arrive safely without any damage en route as well as preserving freshness.

3) Branding and Marketing: 

You do not have to spend thousands on advertisements when you can use custom packaging for branding and marketing purposes. Using a new and creative way of showing your brand will attract people to it, instead of just looking like any other company.

Packaging is important when marketing products online as well. You need something that catches someone’s attention so you have a chance at selling them on not only your item but also your business too.

Having sustainable boxes will show your customers how much you care about the environment and will hopefully encourage them to become repeat customers. In addition, eco-friendly boxes are reusable and recyclable so that you will be cutting down on overall waste.

It is important that your packaging is durable and will protect the items inside from damage because if it can’t withstand one trip to a customer, then what good is it? Consider using recycled materials for sustainability purposes and even decorating them with your company name or logo. You may also want to invest in cushioning inserts which are available at some of our locations as well as online.

4) Make an Impact in the Market with Custom Packaging 

Custom packaging means you’re able to create the perfect product for your business. You can design a package that will stand out on store shelves and make people take notice of what you have to offer, which is an excellent way to encourage them to become repeat customers. 

Packaging is a tool that helps you tell your story and present your company in the best possible way.

In Summary 

To conclude the article, we have shown you a few ways to choose the best packaging for your business. We have discussed how one of them is by budgeting and researching what others are using in their industry or niche, other important factors such as sustainability, impacting market with custom packaging, etc.

Lastly, we recommend that if you need help deciding which type of package would be best suited for your company it’s worth contacting a custom packaging solution company. 

Make sure to drop down some comments below on this article and let us know what you think!

About the author

Anwesha Mukherjee

Anwesha Mukherjee is a Digital Media Publisher and freelance writer. She has been working in the publishing industry for over 6 years now, holding various positions at different publishing houses across India. Her work experience includes managing marketing campaigns, content development and website maintenance for various industries including healthcare, IT, finance and education.

She also offers ghostwriting services to help aspiring authors get their book published while maintaining creative control over the project.

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Anwesha Mukherjee

Anwesha Mukherjee is a Digital Media Publisher and freelance writer. She has been working in the publishing industry for over 6 years now, holding various positions at different publishing houses across India. Her work experience includes managing marketing campaigns, content development and website maintenance for various industries including healthcare, IT, finance and education.

She also offers ghostwriting services to help aspiring authors get their book published while maintaining creative control over the project.

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Mars Blogging launched in January 2019. Mars Blogging is an independent website publishing news related to business and major technology developments across the world.

The website also strives to create one of the most comprehensive financial glossaries online.

Mars Blogging is based in United States of America. The company also has offices in Louisiana, United States.

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