10 Digital Marketing Tools You Need to Take Your Business to the Next Level

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Digital Marketing tools are the trump cards in today’s digital world. Any business can grab the opportunity of amplifying its growth with these tools. Do you know digital marketing tools shorten your path to escalate your leads? 

The digital marketing arena expands its bandwidth to all digital platforms. When you use appropriate tools for specific categories, it takes your organization to the next level. So, without any further delay, here is the list of tools as per their niche:

Social media marketing Tools

SproutSocial

Are you looking to boost your social media management? Social Sprout gives you consolidated views about social media in one place. Let it be a social media content calendar, collaboration strategy, and assets. 

  • You can schedule and optimize your content for all social media platforms. 
  • It is easy to collaborate with professionals and customers.
  • Give you bull’s eye insights about messages, followers, and grab new opportunities.

Audiense

Are you planning to perform a survey in your industry? With Audiense you can come to know about customer’s problems. You can launch social media campaigns to get insights into all the possible solutions.

Furthermore, you could miss out on upcoming changes in the market. Audiense can help you with social listening and sniff these changes and. Accordingly, you can plan and develop relevant strategies to cover your domain. 

SEO Tools

Google Analytics

Google Analytics is the best tool for assessing your website performance. You can conduct a website audit to have a better understanding of how search engines consider your website.

Google Analytics is a free tool to have a bird’s eye view on 

  • Customer behavior on your web pages.
  • Client demographics from where you’re getting more CTRs.
  • Assess the search engine’s keyword’s rankings, impressions. And clicks.

You can access SEO services to detect and solve any SEO issues with Google Analytics and optimize your site.

Ahrefs

Ahrefs is a bundle SEO package that is useful for tracking website efficiency. You can see:

  • How many backlinks are you getting? And from which sources. Accordingly, you can build your links.
  • You can get insights on keyword rankings. Thus, you can come up with quality content considering competitor’s keyword and gap analysis. 
  • Ahrefs give you regular alerts and warning on SEO issues. With this, it is easy to monitor your site’s SEO health.

Email Marketing Tools

MailChimp

Mail is a widely used email marketing tool by digital marketers. You can choose its free plan to build 2000 subscribers or 12000 emails per month. And verify how well it works!

You can build an appropriate email marketing list. MailChimp helps you manage contact with prospects, customers, and interested clients. Also, it is easy to do contact management and create email campaigns with Mail Chimp.

SendGrid

SendGrid provides customized email marketing solutions for both beginners and email experts. It is super easy to use with drag and drop functionality. 

SendGrid allows you to experiment it yourself by sending emails to 10 recipients at a time. Further, you can scale its limit by paying a certain amount. 

It provides you code editor with most of the features covered. Rest, you can add more specialties to it with further coding.

Content Marketing Tools

BuzzSumo

BuzzSumo is an all-in-one content marketing tool. You can get a list of relevant keywords for your target audience. Further, it gives you details about the status of the article’s social media sharing and followers.

With BuzzSumo, you can see how keywords are prominent on the internet. Accordingly, you can design a marvelous piece of content suitable for different digital platforms. And you can get an idea about influencers who can spread the word about your content.

HubSpot

HubSpot is an extensive tool used for content marketing. The interesting point is you can create a community of target audience, industry experts, and clients. Well, HubSpot is also known as a content marketing powerhouse. But, why? It helps businesses in lead generation and customer relationship management. It provides active customer support round the clock. Follow these steps:

  • Be clear of your goals and specify them.
  • Do persona research of your target customers.
  • Run content audit. What type of content rules your niche
  • Select content management system.
  • Analyze what sort of content you want to design.
  • Last but not least, create the content, publish and manage it.

Conversion Optimization Tools

Unbounce

Conversion optimization is part and parcel of developing and growing your business. Without any doubt, Unbounce could be your best partner for converting your website visitors into potential clients. Unbounce helps you make your digital marketing strategy complete and successful.

  • It assists you in designing appealing landing pages.
  • Unbounce drives customer engagement and grabs their attention.
  • You can pop-ups when customers are about to leave the website.

Clearbit

Clearbit is the best tool that supports you in maximizing your outlet customer in the marketing funnel. You can create a feedback loop to verify feedbacks from customers.

Conclusion

In brief, digital marketing tools have become a necessity these days. It helps you giving an edge to your company over competitors. Furthermore, you can rule every digital domain. A comprehensive digital marketing strategy proves to be beneficial in the long run. It brings regular leads to you along with inviting other target prospects by showcasing your present work. So, what are the tools do you find most relevant for your growth?

About the author

Anwesha Mukherjee

Anwesha Mukherjee is a Digital Media Publisher and freelance writer. She has been working in the publishing industry for over 6 years now, holding various positions at different publishing houses across India. Her work experience includes managing marketing campaigns, content development and website maintenance for various industries including healthcare, IT, finance and education.

She also offers ghostwriting services to help aspiring authors get their book published while maintaining creative control over the project.

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By Anwesha Mukherjee

Anwesha Mukherjee

Anwesha Mukherjee is a Digital Media Publisher and freelance writer. She has been working in the publishing industry for over 6 years now, holding various positions at different publishing houses across India. Her work experience includes managing marketing campaigns, content development and website maintenance for various industries including healthcare, IT, finance and education.

She also offers ghostwriting services to help aspiring authors get their book published while maintaining creative control over the project.

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